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Watching Stuff With Our Brains Turned On

Another Super Bowl Come and Gone

As usual, tuned in to watch the Big Game. Not so much for the football as for the commercials. (You can watch some here, though they don’t have most of them up, it seems.)

I must say, I wasn’t all that impressed, again, this year. Conspicuously missing was a “big deal” movie promo. Sure there’s that motorcycle movie Wild Hogs with a bunch of people in it, but that is far from an “event” movie like Independence Day or Strange Days was when they were advertised during the Super Bowl. I was kind of hoping for a Transformers or Live Free or Die Hard teaser of some sort.

That aside, the only commercial that ran that really got me was an early one for Blockbuster. But, really, is there anything funnier than an animated guinea pig and rabbit trying to rent videos online by clicking a very annoyed (and equally animated) mouse? No, I didn’t think so.

The Snickers ad that started with the guys working on the car and included the line “Quick! Do something manly!” followed by them ripping out chest hair was a good laugh.

Garmin Navigation definitely wins the total cheese award for fun Japanese giant robot and monster content.

GM had a couple of neat ads (ad did Chevy and Toyota), but the best was the one featuring the assembly line robot that got fired for dropping a screw. Totally sappy and cute enough to challenge the Bud commercials.

Speaking of the Bud commercials, can I just say I really miss those frogs and lizards. Heck, I even miss the ferret! Sure the sad dog is cute, but I don’t want cute unless you’re going to balance it out with funny. And the rest of those bud ads–not really all that funny. Not funny like the lizards, at least.

Careerbuilder always has interesting ads. Their jungle office survival bits this year weren’t bad. Especially the gladiatorial combat to decide who gets promoted.

And the absolute strangest ad had to be the Emerald Nuts one featuring Robert Goulet.

One final Super Bowl thought: When did Prince become a cover band? The game has given us yet another bland halftime show. I was far from impressed.

Well, congrats to whoever it was that won (yes, I know it was the Colts–the Bears apparently went into hibernation after the first quarter). Now we’ve got another year before companies spend millions on 30 second bits they’ll only show once.

Kier Duros
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